a redesign of the conversational experience to support fluid natural language interaction in safety-critical vehicle environments. through rapid experience prototyping, i optimized the design process to allow for early-stage validation of complex ai behaviors and prompt structures. i led features for the overarching assistant behavior and worked the integration of third-party voice services like alexa to create a unified user experience.

working across the bmw group portfolio, i tailored designs to the unique visual and behavioral identities of bmw, mini, and rolls-royce. i led feature development with cross-functional teams across the globe, delivering brand-specific ai personalities and localized interaction models tailored to diverse geographic markets. this required translating brand guidelines into dynamic motion graphics and adaptive ui frameworks that feel native to each vehicle.

beyond series production, i designed experiential prototypes for press and media launches. these showcases served as experiments in emotional design, where i explored how interactive ai can evoke empathy, delight, and excitement to bridge the gap between technical innovation and public acceptance. through these projects, i learned how to translate complex machine intelligence into narratives that resonate with people on a human level.